What is Marketing

Definitions of marketing on the Web:
1. means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service.
2. The business of advertising, promoting and selling books to the public and to distributors
3. The techniques used to attract and persuade consumers. As a direct response agency, MJM keeps marketing goals uppermost in mind in the design of every advertisement.
4. The way in which a product or media text is sold to a target audience.
5. the process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, building and maintaining a customer base for a product or service. Advertisements play a large part in marketing

Definitions of direct marketing on the Web:
1. Advertising that involves a "direct response" (which is an equivalent term) from a consumer - for instance an order form or coupon in a book-review section or in the back of a book, or mailings (direct-mail advertising) to a group presumed to hold a special interest in a particular book.
2. Sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means
3. Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers. The direct marketing industry has grown enormously as a result of increasingly specialized mailing lists.

Definitions of marketing plan on the Web:
1. The entire strategy for selling a book: its publicity, promotion, sales, and advertising.
2. A report detailing the means by which a parcel(s) of real estate will be sold. The plan, if developed properly, will identify the target market, establish how and when the property will be shown and, generally, cover the total marketing of the property. Such a plan, while it may be used for a single parcel such as a home, is very commonly used in association with timesharing and second home sites. The marketing plan should be developed prior to the property being available for purchase.
3. details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.

Definitions of marketing mix on the Web:
1. A Marketing Mix is the combination of product offerings used to reach a target market for the organization. The marketing mix comprises the Product (what the actual offering comprises), Price (the value exchanged for that offering), Promotion (the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four Ps.
2. Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets.
3. the blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market.

Definitions of marketing research on the Web:
1. the process of systematically gathering, analyzing and interpreting data pertaining to the company's market, customers and competitors, with the goal of improving marketing decisions
2. The facilitating function of collecting and interpreting data on consumer demands and characteristics so that firms can develop new products and sell existing ones profitably.
3. Provide information on product analysis, brand position analysis, consumer surveys, quantitative market &trend analysis, channels of distribution analysis, etc. to marketing and sales departments at client companies. Also, interpret the market for clients to minimize waste and develop new sources of profit.

Definitions of permission marketing on the Web:
1. marketing centered around obtaining customer consent to receive information from a company.
2. All advertising that has been delivered in response to an explicit acceptance agreement, not necessarily in return for immediate value, eg an agreement to accept advertising from a particular organisation or on particular products/categories, and growing the permission that exists to develop a strong relationship between and organisation and its customers.
Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the ads have been sent.